Squad Play – Entertainment & Group Gaming Project

Feasibility studies

Project Information

Location

Saudi Arabia

Results achieved

– Optimized operational space allocation to maximize return per square meter
– Developed an operating model designed for a short capital payback period
– Created an integrated entertainment experience aligned with Quality of Life requirements

Project Description

Comprehensive feasibility study for establishing a modern entertainment center offering interactive and group gaming experiences for young people and families. The study covered location and space analysis, peak periods and holidays, and the costs of technology, electronic games, and physical activities.

Project Information

Project type

Economic & Operational Feasibility Study

Sector

Entertainment & Games – C2B

Location

Saudi Arabia

Project size

Large entertainment center with modern equipment

نوع المشروع

Economic & Operational Feasibility Study

القطاع

Entertainment & Games – C2B

الموقع

Saudi Arabia

حجم المشروع

Large entertainment center with modern equipment

Scope of services

– Analyzed the purchasing power of the target audience and ticket pricing
– Calculated initial costs for equipment, fit-out, and furnishings
– Prepared a food & beverage plan to increase revenue
– Developed marketing, launch, and retention plans

Market overview

Entertainment is among the fastest-growing sectors under Saudi Vision 2030, with increasing spending and demand for innovative group experiences.